Parente, Donald: Advertising Campaign Strategy. A guide to marketing communication plans.

Ohio. Thomson South-Western 2004
Third Edition.
ISBN 0324271905
404 Seiten, ExLibris, sehr schön erhalten, gebunden. 24 x 16,5 cm
Klappentext: This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by- step through the advertising process. Advertising Camaign Strategy is a perfect addition to any principles of advertising text.
Sprache: Englisch
Katalog: Wirtschaft
Bestellnummer: 524
28,00 €
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